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Netflix charges just $2 extra per month for 4K and HDR, in a plan that also includes streaming two four devices at once (Netflix's standard $10-per-month plan is limited to two devices at once).

DirecTV isn't letting a dearth of content stop it from demanding an upcharge of $6.50 per month for every 4K box you rent.Р”В«y comparison, Amazon includes HDR video at no extra cost to Prime subscribers.

Netflix 4k rentals tv#

TV manufacturers have banded together to establish a de facto standard for sets with both 4K UHD resolution and high dynamic range.Р”В®ven if TV providers get around to supporting HDR, you can be sure theyРІР‚в„ўll charge a high price for it. (A fair number of TV channels have yet to graduate from 720p, for that matter.) The reality for traditional TV is that adopting a new format is a major endeavor, requiring both the TV operator and individual channels to participate. And thatРІР‚в„ўs just a showcase channel, totally separate from the regular channels youРІР‚в„ўd want to watch most of the time. While several TV providers now offer 4K-ready set-top boxes, DirecTV is still the only provider with a round-the-clock 4K channel. This is no surprise given cable and satellite providersРІР‚в„ў lack of 4K Ultra HD uptake. TV networks arenРІР‚в„ўt talking about broadcasting HDR either. Other service providers-such as Time Warner Cable, Charter, Cox, Dish Network, DirecTV, Verizon, and AT&T-havenРІР‚в„ўt revealed any plans for HDR set-top boxes or channels. Comcast says it wants to launch an HDR-capable set-top box this year, but itРІР‚в„ўs unclear when HDR channels will be available to go with with it. Vudu is serving up a la carte HDR videos now, and YouTube has promised support as well.Р”Р„s for the traditional TV industry? ItРІР‚в„ўs barely started talking about HDR.

Netflix 4k rentals series#

Netflix recently turned on HDR for its original series Marco Polo, and the service provider is promising another 150 hours of HDR video by yearРІР‚в„ўs end. Amazon started dabbling in the format last year with a handful of Prime shows and movies. HereРІР‚в„ўs how Dolby depicts HDR in its Dolby Vision marketing materials.Р”Р„s with 4K Ultra HD, streaming services are the first to support HDR.

Netflix 4k rentals 1080p#

Within a year or so, HDR should be a standard feature on many 4K sets (we havenРІР‚в„ўt heard of any 1080p sets with HDR). Vizio, for instance, now offers HDR across its mid-range product line, starting at just $850 for a 50-inch display. But even in less action-heavy films, you might see a broader color palette in shadowy scenes, or be able to discern dawn from mid-day by the way lighting hits the pavement.Р”Р„lthough HDR is a fairly new technology, the prices on TVs that offer it are falling rapidly. Having seen HDR demos at industry trade shows, my go-to example is Mad Max: Fury Road, and how the center of a spouting flame comes in rich reds and oranges rather than blown-out whites. HDR allows for much greater detail in the highlights and shadows of a scene, and its benefits are immediately noticeable. Cable TV cannot keep up with the new high-bandwidth formats introduced by streaming video, which means users will eventually have to decide between better picture quality and the amount of video they watch.Р”Р„lthough 4K Ultra HD has been available on streaming services for a couple years, HDR, or high-dynamic range video, is an even bigger advancement. This is proof positive of how data caps harm innovation.